Cholita, one of Jamaica’s brightest new voices, announces her debut EP Broken Promises, arriving June 26 via Mixpak Records. With the news comes her latest single, “Too Damn Hard,” offering a glimpse into the project’s full scope.
Cholita is deep in her feels on “Too Damn Hard” as she works through the grief of wishing things could have turned out differently over dancehall production. It captures the specific pain of being grateful it’s over, while still longing for another outcome. “I summoned the ocean, drowning in hope, I wanted us to survive”, she sings. Driven by a skippy dembow and a soaring instrumental chorus, Cholita taps into her Peruvian roots, closing the track with an outro sung in Spanish.
Cholita’s forthcoming 6-track debut EP, made in Kingston and LA alongside producer Dre Skull (whose credits include Burna Boy, Popcaan, Vybz Kartel), resists pure genre labels, landing instead as global pop grounded in dancehall and the Caribbean tradition of bass-driven, body-moving music. Cholita pulls in features from dancehall heavyweights like Skillibeng on their track “Without You,” showing why she’s got the attention of fans and industry alike.
About Cholita:
Cholita’s music is reflective of Jamaica’s rich musical history. Like so many artists who have emerged from the island, her sound has an instant global resonance. Drawing from a kaleidoscope of genres – dancehall, contemporary R&B, hip hop, pop, indie, Latin – she builds her own sonic language: hypnotic, sensual, and defiant. Raised in Kingston by a Jamaican father immersed in the country’s music industry and a Peruvian mother rooted in Lima’s jazz scene, music was never just a backdrop; it was a way of life. Whether you’re listening alone in your bedroom or in the middle of a sweaty dance floor, her songs land with visceral power: anchored by sound system low-end and polyrhythmic syncopation, yet lit with lyrical intimacy. Still early in her journey, Cholita already sounds like an artist with a point of view, weaving her heritage and instinct into songs that move.
