Hit-Boy Tapped For Exclusive Partnership With HarbourView Equity Partners.
Hit-Boy (Photo by Louis Lee) and Sherrese Clarke (Photo by HarbourView Equity Partners)
HarbourView Equity Partners (HarbourView), a multi-strategy investment firm focused on investment opportunities in the sports, media and entertainment space, announced today that they have entered an exclusive partnership with multi-hyphenate GRAMMY® award-winning artist and record producer Hit-Boy.
“At HarbourView, we are committed to investing in the creators who shape culture and are actively moving it forward. Hit-Boy’s work has defined a generation of music, blending innovation with impact in a way few others have,” said Sherrese Clarke, Founder and CEO of HarbourView. “We’re honored to partner with him and proud to help preserve, celebrate and continue his extraordinary legacy.”
“This next chapter of my career is about ownership, being innovative and my creative freedom,” said Hit-Boy. “HarbourView will be a forward-thinking partner and that is exactly what I want when making decisions about my catalog and my future.”
For nearly two decades, Hit-Boy has been one of the defining architects of modern Hip-Hop. The 3x GRAMMY Award-winning producer and artist has crafted era-defining records like “N***as In Paris” with Jay-Z and Kanye West, “SICKO MODE” with Travis Scott and Drake, Beyoncé’s “Flawless,” and Nipsey Hussle’s ‘Racks in the Middle’.” His expansive collaborations span Kendrick Lamar, Nicki Minaj, Ariana Grande, and Doechii, cementing his reputation as one of the most versatile and influential producers of his generation.
In 2020, Hit-Boy helped lead Nas’ celebrated resurgence, executive producing the GRAMMY-winning King’s Disease and Magic Trilogy. Now, after concluding an 18-year publishing deal with Universal Music Publishing Group, he’s stepping into a new era of independence and self-determination. His most recent album with The Alchemist entitled “Goldfish” has charted top 10 on Apple Music and includes a supporting short film directed by Abteen Bagheri, which is executive produced by Hit-Boy and stars both Hit-Boy and The Alchemist, as well as Danny Trejo, Rory Culkin, Blake Anderson (Workaholics), Simon Rex (Red Rocket, Scary Movie 3), Marshall Manesh (How I Met Your Mother, Will & Grace), Slink Johnson (Adult Swim’s Black Jesus), UFC Champion Shara Magomedov, rappers Big Hit, Conway the Machine, Lefty Gunplay, and actresses Essyona Peschong and Sarah McDaniel.
Raised in Southern California, Hit-Boy built his career from the ground up, turning internet hustle into global impact. Beyond music, he continues to champion prison reform and community empowerment, inspired by his father’s long incarceration. As he expands into film, tech, and philanthropy, Hit-Boy is proving that his next chapter is about more than hits—it’s about purpose, ownership, and legacy.
HarbourView will collaborate on forthcoming titles written by Hit-Boy. The partnership officially kicked off this summer, welcoming Hit-Boy into the HarbourView family — a growing creative ecosystem. Following his departure from his longtime publishing deal, the collaboration marks a new era of ownership and creative freedom for the 3x GRAMMY Award-winning producer, as he continues to build his legacy on his own terms.
Since its inception in 2021, HarbourView has entered numerous strategic partnerships – including backing the kids’ media company Animaj, powered by proprietary, creator safe, GenAI, reflecting its broader vision for media innovation. The company’s coordinated value creation efforts include placements, such as Daniel Caesar’s “Blessed” featured in Netflix’s hit series Forever, the commercial license of Fleetwood Mac’s “The Chain” which was spotlighted in the official F1 movie trailer, and Bad Bunny’s hit “EoO”— which samples Hector y Tito’s “Perreo Baby” from HarbourView’s catalog, which became a centerpiece of his viral Calvin Klein campaign and performance at the 2025 iHeart Radio Music Awards.
The company continues to expand their portfolio, underscoring their ongoing commitment to investing in culturally resonant content from artists and creators. With approximately $2.67 billion* in regulatory assets under management and 70+ music catalogs to date — including names such as Kelly Clarkson, T-Pain, Rodney “Darkchild” Jerkins, James Fauntleroy, George Benson, Luis Fonsi, Fleetwood Mac’s Christine McVie, Pat Benatar, Neil Giraldo, Nelly, Wiz Khalifa, Kane Brown and more** — HarbourView continues to solidify its position as a leading player in music and entertainment investing.
Fox Rothschild served as legal counsel to HarbourView in this transaction. Hollis was represented by Boyarski Fritz LLP. Terms of the transaction were not disclosed.