Vevo, the world’s leading music video network, today announces how it will celebrate and honor the historic 50th Anniversary of Hip-Hop.
Throughout 2023, the company will be partnering with hip-hop’s most influential artists for bespoke original content and specialized programming. Special editions of Vevo Footnotes, a series that takes viewers behind-the-scenes of their favorite videos, as well as Vevo ctrl., a series that features hard-hitting, cutting edge artists, will see appearances from hip hop legends such as:
De La Soul
Havoc (Mobb Deep)
MC Serch (3rd Bass)
Naughty by Nature
Souls of Mischief
Vevo will also have special programming dedicated to celebrating all aspects of the groundbreaking genre, including “Legends In Concert,” “Hip-Hop International,” “2K Hip-Hop Legends,” “Rock Meets Rap,” “70’s Sampled Songs,” ‘80’s Sampled Songs”, and more.
“Hip-hop hasn’t just shaped music; it’s shaped culture as a whole – from fashion, language, sports, even politics and beyond, and music videos have been there to aid in propelling those cultural shifts forward,” says Jordan Glickson, vice President, Music & Talent, Vevo, “Vevo has continued to nurture the groundwork laid by hip-hop pioneers, creating a platform for hip-hop videos to not only live, but thrive. In fact, we’ve seen the genre become one of our most-viewed on our network these past few years. It’s a privilege for us to take our ctrl. franchise, which has continuously showcased the best artists of today and tomorrow, and use it to shine a deserving spotlight on these legendary artists and their iconic art. We look forward to celebrating Hip-Hop at 50 with these artists and our audience throughout all of 2023.”
To kick off the celebrations, Vevo teamed up with Chuck D for an exclusive look behind the scenes of Public Enemy’s groundbreaking music video “Fight The Power” for Vevo Footnotes, from their critically acclaimed album Fear of a Black Planet. Chuck D explains the writing process, concept for the video, the alloy of sounds used and public reception of the Spike Lee-directed video.