Does Lyrical Talent Even Matter Anymore in Hip Hop?
there are certainly artists who have achieved fame more for their viral personas and controversy than
Deep Dive: What’s An Industry Plant?
When an unknown artist gains traction unusually fast, suspicions arise that their career trajectory is being
INDUSTRY 101: Should You Sign Over Your Music Publishing Just to Get a Record Deal?
Is it worth giving up your music publishing rights just for the chance at fame? Lets
AI VS THE INDUSTRY
“We are particularly interested in the tech that can protect our content so that when musical
Bridging the Gap: Can a Conscious Rapper Go Mainstream? (PART 2)
The question often arises: can a conscious rapper successfully navigate the mainstream music industry without compromising
Bridging the Gap: Conscious Rap vs. Mainstream Rap (PART 1)
In hip-hop, a divide often emerges between conscious rappers and mainstream artists. This distinction draws attention
The Paradox of Keeping it Real: Exploring the Relationship Between Authenticity, Music Sales & Visibility.
While it's true that authenticity resonates with audiences and creates a genuine connection, the relationship between
INDUSTRY 101: Artist Management & Talent Agency Contracts: What You Need to Know.
If you are an artist or a performer in the music industry, chances are you will
INDUSTRY 101: The 360 Deal – Is it for you?
WHAT IS A 360 DEAL and WHAT DOES IT CONSIST OF? A 360 deal is a type
INDUSTRY 101: Negotiating a Music Contract.
Negotiating a music contract can be a complex and challenging process, but it is also an