Giant Music, the independent record label founded by The Azoff Company, has announced a new global distribution partnership with Stem. Concord’s investment further strengthens the Giant’s position as a top independent label while maintaining full creative and operational autonomy. Since launching in 2023, Giant has seen its roster grow to include breaking artists across pop, rock, and hip-hop, including platinum-selling Cash Cobain, Ruel, and more.
Under the agreement, Stem will serve as Giant’s worldwide distribution partner supporting the label with the infrastructure, expertise, and hands-on execution needed to scale. With a deep understanding of how to support each artist’s unique creative vision, Stem will work alongside Giant as a true partner, combining music-first strategy, technology, and agility to help its artists build sustainable, long-term careers. Concord’s investment will further supercharge Giant’s continued expansion across artist development, marketing, and global reach.
Giant is home to a growing and diverse roster. The label will continue to operate independently while benefiting from Concord’s investment and Stem’s global infrastructure.
Giant Music’s roster reflects the label’s momentum across genres and platforms. Cash Cobain earned a Gold certification and Top 5 U.S. radio hit with “Fisherrr,” has surpassed one billion global streams, was named Spotify RapCaviar Rookie of the Year and Apple Music Up Next, and recently collaborated with Drake, Cardi B, and Don Toliver following work as a producer on Justin Bieber’s Grammy-nominated album Swag and a tour with Ice Spice. Ruel recently released Kicking My Feet, his highest-charting U.S. album to date, earning hundreds of millions of streams and Triple J Hottest Records of 2025 recognition, with a 2026 tour including North American theaters and Lollapalooza South America. The label is also home to FendiDa Rappa, whose “Point Me 2” featuring Cardi B is certified Gold and Top 10 at Urban radio; Grammy-winning producer Mike WiLL Made-It, who is releasing new music in 2026; Deb Never, coming off a performance at Camp Flog Gnaw with an album produced by Romil Hemnani due in 2026; and Empress Of, who recently supported Lorde on tour and is preparing a new 2026 project with collaborators Matt Cohn and Mike Sabath.
“We have assembled an all-star team at Giant led by Nate Albert, Shawn Holiday, and Matt LaMotte,” said Jeffrey Azoff, CEO of Full Stop Management and COO of The Azoff Company. “Partnering with Concord and Stem takes everything to another level. This evolution of Giant Records will not only be a game changer for the artists on our roster but also the next generation of independent artists we are lucky enough to work with.”
“Giant Music is grounded in a strong foundation and guided by a clear, forward-looking vision,” said Bob Valentine, CEO of Concord. “This investment underscores our confidence in the Giant team, its exceptional roster of artists, and our shared commitment to empowering artists with the support they need to realize their ambitions.”
“Giant is exactly the kind of partner Stem was built for,” said Milana Lewis, CEO of Stem. “There are longstanding relationships here, and it’s always rewarding to build alongside people you respect and enjoy working with. Giant has a reputation for delivering what others can’t. We’re proud to support them as an independent partner, providing the agility and infrastructure needed to bring ambitious ideas to life.”
