It was announced today that Rayna Bass and Selim Bouab, Co-Presidents of 300 Entertainment, have taken on broadened scopes at Atlantic Music Group (AMG). In addition to their 300 posts, the duo have been appointed joint Co-Presidents of Hip-Hop, R&B, and Global Music at the Atlantic Records label. At the same time, Lanre Gaba will assume a new advisory role at AMG as Executive Vice President, Artist Strategy & Development. Based in New York, Bass, Bouab, and Gaba will continue to report to AMG CEO Elliot Grainge.

Grainge said: “Rayna and Selim have been at 300 for over a decade, and they’ve done an incredible job, creating a unique artist-centric community that drives culture. They’re immersed in the tone and taste of what’s next, championing artists with a deep understanding of both how to fuel the creative process and energize fans. Their game-changing work at 300 makes them ideally suited to help take our strategy to exciting new places.”

He added: “Lanre brings her wide-ranging knowledge to the AMG center in a new role. Over her many years at Atlantic, she’s been a passionate artists’ advocate, insightful business leader, and team builder, and I know she will continue to carry those values forward in this new position.”

Having joined 300 Entertainment more than a decade ago, Bass and Bouab played key roles in building the label from the ground up, driving the careers of artists such as Megan Thee Stallion, Young Thug, Gunna, and the legendary Mary J. Blige, along with recent breakthrough talent like Hunxho, Jordan Adetunji, and 1900Rugrat. In 2021, 300 was acquired by Warner Music Group.

Bass and Bouab noted: “At 300, we’ve always had an artist-first, independent mindset and an entrepreneurial spirit of hustle, grit, and creativity. We’re looking forward to working closely with Elliot and bringing that same philosophy to our new posts – helping unlock even more potential in a label that’s already full of brilliance, passion, and so much opportunity. We will continue our dedication and service to the culture that has birthed some of our biggest stars and raised some of our brightest executives.”

Gaba has been with Atlantic for over two decades, taking on pivotal roles across multiple areas of the company, including A&R, marketing, artist development, strategic planning, and operational leadership.

Gaba said: “I’m proud of everything we’ve achieved at Atlantic and the way we’ve supported artists and culture. It’s a privilege to continue carrying that mission forward and keep elevating powerful, meaningful music that makes a difference. A big thanks to Elliot and the team for this opportunity. The Hip-Hop, R&B, and Global team is in great hands with Selim and Rayna.”

At 300, Bass has been behind campaigns for artists such as Megan Thee Stallion, Young Thug, Gunna, Mary J. Blige, Fetty Wap, Migos, Tee Grizzley, and others. She has been recognized on Billboard’s Women in Music, R&B and Hip-Hop Power Players, 40 Under 40, and Indie Power Players lists, as well as at Variety’s Hitmakers and Women’s Impact celebrations. She has also won Libera, Webby, Clio Music, Shorty, and Telly awards in marketing. Bass began her career as an intern at Island Def Jam before joining the company as a full-time Marketing Assistant. In January of 2014, she became 300’s first marketing hire and was promoted to SVP of Marketing in 2019.

Bouab also joined 300 in 2014, moving up the ranks to become SVP/Head of A&R prior to his appointment as Co-President. He has played a key role in signing and developing the label’s biggest talents – from Megan Thee Stallion to Fetty Wap to Tee Grizzley. Bouab has also facilitated notable releases from Young Thug, Gunna, Mary J. Blige, Shy Glizzy, Hunxho, Jordan Adetunji, 1900Rugrat, and Montana700. He also launched the label Unauthorized Entertainment. Prior to 300, he held posts at Def Jam, Asylum, and Sony Music Entertainment.

Gaba most recently served as President, Black Music for Atlantic Records. Since joining the company in 2002, she has transformed Atlantic’s hip-hop and R&B function and helped the label reach breakout growth. In the past two decades, the highly respected leader has worked closely with acclaimed artists such as Cardi B, Roddy Ricch, Jack Harlow, Lil Uzi Vert, Gucci Mane, Burna Boy, YoungBoy Never Broke Again, A Boogie Wit da Hoodie, Ravyn Lenae, FKA twigs, and many others. As Kehlani’s A&R lead, Gaba guided the artist to a major career milestone in 2025, delivering the highest streaming debut of her career with the release of “Folded.” Prior to Atlantic, Gaba held posts at EMI Music Publishing and Ruffhouse Music Publishing. She’s been named RIAA Executive of the Year and was featured on Billboard’s R&B and Hip-Hop Power Players list, Change Agents list, Women in Music issue, and Variety’s Hitmakers list.