Post Malone announces brand deal with Madrinas Coffee, growing the audience and awareness for the digitally native coffee brand. The digital-first coffee brand has gained a following with streamers and communities on Twitch and other major streaming platforms, featuring partnerships with gaming celebrities Shroud, CohhCarnage, StoneMountain64, and others. The Post Malone x Madrinas brand partnership allows Madrinas to deepen its position as the coffee for gamers & content creators and continue to serve its millennial-and-younger audience with a new breed of coffee culture.
“Post Malone is shaping music culture as a content creator & artist, but he is also a gamer just like us. When we heard that Posty dug our Cold Brews and vibed with our brand, we knew that a partnership with Post would help us take the Madrinas #coffee4fuel culture to new heights. Some crazy content collaborations are in the works which will express the #coffee4fuel message through the life of Post,” Madrinas Co-Founder & Twitch streamer Alex Davis said.
“Madrinas is an innovative company that shares my passion about the gaming community,” said Post Malone. “I’m happy to be joining forces with them and really looking forward to what’s coming up.”