Snoop Dogg is launching his Dr. Bombay Ice Cream line’s inaugural Dr. Bombay Day on April 19th and to celebrate is announcing the first new flavor of 2024 “Strawberry Cream Dream” presented by Death Row Records. The brand declares “Dr. Bombay Day” a new national holiday, encouraging everyone to hit the stores and stock up on their favorite snacks to enhance their 4/20 celebrations.

Snoop Dogg developed a collection of flavors when launching last year that cater to individual tastes curating a fresh indulgent experience that is bringing a new generation of consumers down the aisles and three new flavors are coming soon in 2024 including Strawberry Cream Dream. Strawberry Cream Dream dons the Death Row Records logo and mixes strawberry sherbet and vanilla ice cream with swirls of strawberry jam and blended with golden sandwich cookies.

In anticipation of Dr. Bombay Day, the brand’s founder, Snoop Dogg shares – “I love my munchies, especially my Dr. Bombay Ice Cream. I am declaring 4/19 Dr. Bombay Day – be sure to hit the store and tell them Dogg sent you.”

Dr. Bombay Day, the new Snoop approved holiday, is a call to action for 4/20 lovers and dessert lovers alike to prepare for snacking and enjoying a fun weekend. To celebrate, Snoop Dogg and friends gathered at Snoop Dogg’s compound in LA where ice cream dreams came true. There were boozy ice cream cocktails, new flavors, epic munchie filled sundaes and more.

This year Dr. Bombay Ice Cream expanded its distribution into retailers Publix and Kroger banners including Kroger, City Market, Dillons, Ralphs Market, and more. Dr. Bombay Ice Cream is also available at Walmart, Albertsons, Safeway, Vons, Pavilions, Star Market, Gopuff, ShopRite, Winn Dixie, and various additional retailers.