Jack in the Box, Inc., the iconic California brand, is once again celebrating the best of the Golden State. This time, the brand is collaborating with rapper, songwriter, actor, film producer, and Jack fan Ice Cube to introduce the newest iteration of the beloved Munchie Meal.
Cube’s Munchie Meal is available at Jack locations nationwide from June 3 to July 14.
The Ice Cube Partnership
16 years after Ice Cube released the hit song “Jack N The Box,” the two California legends are reuniting. In addition to the new Munchie Meal, Ice Cube embarks on a creative collaboration with Jack Box, the legendary CEO (and mascot) of Jack in the Box, in a series of ads launching on June 3rd — each one featuring Ice Cube’s original song “Jack N The Box”.
“Not only is Cube a West Coast legend, he also grew up eating Jack in the Box and is a true fan of the brand,” said Jack in the Box’s Chief Marketing Officer, Ryan Ostrom. “When we dream up our ideal partners, someone like Ice Cube is exactly who we hope for — unexpected and totally authentic. Between him telling us his favorite late night Jack eats from back in the day, and seeing him in the studio reliving the iconic Jack N The Box song, this has been an iconic pairing from the start.”
The Munchie Meal Legacy
In 2013, Jack in the Box first introduced Munchie Meals, boxes of unique entrees done only the way that Jack can do — ideal for solo or group-snacking at an incredible value, as part of the brand’s commitment to satisfying all late night cravings. They celebrated its 10 year anniversary in 2023 by releasing the first ever Munchie Meal collaboration with Snoop Dogg. To honor the occasion, Jack also “Snoopified” a restaurant in Inglewood, California.
