Kellogg’s Frosted Flakes® and Tony the Tiger® and  hip hop artist J.I.D partner up for a new culture collaboration to reimagine the iconic ’90s jingle into a cultural hype anthem titled “HEY TONY!” The new song launch is paired with limited-edition Kellogg’s Frosted Flakes, Tony the Tiger and J.I.D “Day Ones” merchandise and a Kellogg’s Frosted Flakes “Day Ones” cereal box—featuring J.I.D on the front of his favorite cereal, specially illustrated just for this collectible drop.

“Kellogg’s Frosted Flakes and Tony the Tiger were a real staple in our house growing up. It was just part of the routine,” J.I.D said. “So, reimagining the iconic ‘Hey Tony’ jingle felt like a no-brainer. I still remember catching the commercials as a kid, and that nostalgia is real—but this is also a chance to bring that energy forward and help hype up the next generation with a soundtrack that motivates them to show up, stay focused, and unlock their potential.”

The new full-length track brings a fresh, modern sound to the beloved jingle, blending J.I.D’s signature rhythmic flow with original verses that reflect the familiar, motivating energy of Tony the Tiger and uplifting mood boost of Kellogg’s Frosted Flakes cereal. J.I.D’s style of affirmational Hip Hop mirrors the brand’s core beliefs of confidence, optimism and reaching your potential.

 

 

“Kellogg’s Frosted Flakes and Tony the Tiger have always stood for encouragement and belief,” said Laura Newman, Vice President of Brand Marketing at WK Kellogg Co. “Hip Hop is a culture built on that same energy, so teaming up with J.I.D. was a natural connection for us to bring back ‘Hey Tony’ in a way that honors helping to bring out your greatness for a new generation.”

The new track “HEY TONY!” debuts at the Kellogg’s Frosted Flakes “Day Ones” Bowl Game hosted by Kellogg’s Frosted Flakes and J.I.D on Sunday, February 22, 2026. With Tony the Tiger’s longstanding history supporting sports on and off the field and J.I.D having played football growing up, the “Day Ones” Bowl Game is a true homage to “Day Ones,” bringing together culture, community and music.

The showcase will feature a marching band driven pep rally by J.I.D’s alma mater, Stephenson High School “Sonic Sound” Marching Band from Stone Mountain, Georgia, and four games of 7×7 football between four local teams competing for the championship title. Plus, all four teams will receive a donation from Kellogg’s Frosted Flakes – Mission Tiger™— to support funding for new equipment, improving facilities etc.

J.I.D, for the first time, will give an exclusive half-time performance of “HEY TONY!” alongside other catalogue tracks. All participating athletes will also receive the limited-edition Kellogg’s Frosted Flakes, Tony the Tiger and J.I.D “Day Ones” merchandise and Kellogg’s Frosted Flakes “Day Ones” cereal box.