Nigerian rap powerhouse ODUMODUBLVCK releases the title track from his anticipated debut album INDUSTRY MACHINE (out October 6th via Native Records / Kalacious Entertainment).

Produced by Ucee, the track is ODUMODUBLVCK at his most uncompromising, raw, relentless, and brimming with the intensity that has made him one of rap’s most fearless new voices. 

 

 

The single follows the unveiling of the album artwork, painted by acclaimed artists Slawn and Soldier and the announcement of a heavyweight feature list that includes Skepta, Wizkid, Pa Salieu, Giggs, Cash Cobain, Patoranking, Saweetie, and more. It’s a line-up that underscores ODUMODUBLVCK’s global prowess, one of the very few artists capable of uniting such a wide spectrum of talent across continents and genres to craft something truly singular.

Arriving off the back of “Pay Me” (feat. Stormzy & Zlatan) and “Pity This Boy” (feat. Victony), the title track continues OD’s unstoppable momentum as he prepares to deliver

It’s been a landmark 2025 for OD. His single “Pity This Boy” featuring Victony has amassed nearly 40 million Spotify streams, with its video approaching 2 million views on YouTube. The track peaked at No. 2 on the UK Official Afrobeats Chart and propelled his April mixtape The Machine Is Coming to debut at No. 1 in Nigeria and climb to No. 6 on Apple Music’s UK Hip-Hop Top Albums chart.

Beyond the music, ODUMODUBLVCK has carved out a singular cultural presence – fronting Patta & Nike campaigns, collaborating with visual provocateurs Slawn, Soldier Boyfriend and Ciesay (Places+Faces), and lighting up stages from Skepta’s Big Smoke Festival to Burna Boy’s historic London Stadium show. He also featured on Headie One’s 2024 album The Last One, contributed to Pa Salieu’s Mercury-nominated Afrikan Alien, and was named in Rolling Stone’s Future 25 this year.

With INDUSTRY MACHINE, he sets his sights on a project that matches his scale, ambition, and global reach – a defining body of work from one of rap’s most fearless voices.

 

 

ABOUT ODUMODUBLVCK

ODUMODUBLVCK first made waves in April 2023 with his breakout single “Declan Rice.” Merging influences from drill, grime, Afrobeat (inspired by Fela Kuti), and progressive R&B, he crafted a unique genre he calls Okporoko Rhythms—a sound that took Nigeria and beyond by storm. His debut mixtape, EZIOKWU, dropped in October and became an instant phenomenon. It debuted at No. 1 on Nigeria’s Top 50 Albums Chart, setting records for most weeks at No. 1 in 2023 and the longest-charting No. 1 album by a rapper on Spotify Nigeria. With over 800 million global streams, EZIOKWU has spent over 50 weeks in Nigeria’s Spotify Top 10, making it the first-ever album by a Nigerian rapper to reach this milestone.