For the first time, cognac and orange liqueur maker, Grand Marnier® is partnering with Grammy-award winning hip hop artist Future.
‘Remix Your Legacy, Make It Grand’ – a new and original campaign between Grand Marnier and Future – celebrates and empowers those who tap into their bold spirit to challenge norms with grand twists that impact culture, proving that legacies are perpetually in the making. To bring this to life, Grand Marnier and Future are embarking on a multiyear partnership with plans to celebrate legendary milestones in culture. As the campaign launches, Grand Marnier and Future will come together and engage with fans directly, hosting intimate and grand pop experiences and activations across the US, celebrating audacious combinations throughout. Grand Marnier and Future are inspiring fans to get involved and re-write and remix their legacies with the idea that anything is possible and can be made grand.
To kick-off the partnership, Grand Marnier invites fans (21+) to attend exclusive Grand Margarita tasting events in NYC, Houston, and Atlanta from December through early 2025. Not only will consumers have the chance to savor signature brand cocktails, like the Grand Margarita, but they can also collect a Dirty Sprite 2 vinyl, in honor of the 10-year anniversary.
“As a fan of this iconic brand, it’s an honor to partner with Grand Marnier and create the ‘Remix Your Legacy, Make It Grand’ campaign together,” says Future. “Just like the artistry involved in making music, Grand Marnier has perfected a recipe that embodies craftsmanship and heritage and encourages visionaries of all kinds to remix their legacies. As someone who’s flipped the script and reinvented how artists approach making music, I’m excited to see the response from fans and look forward to seeing how people remix their drink of choice and further elevate the Grand Marg.”
Acknowledged as a challenger of the status quo, Future left his mark on hip hop by embracing the spirit of a Grand Encounter, the brand’s ethos derived from the idea that bold combinations and unexpected collisions can create something grand. He not only pioneered the use of melodies in trap music, but he’s collaborated with artists across a range of genres including country, rap, R&B, and pop – inspiring a generation of artists to boldly remix their sound, style, collaborations, and more.
“Partnering with Future for ‘Remix Your Legacy, Make It Grand’ is a celebration of creativity and unconventionality,” shares Andrea Sengara, VP of Marketing at Campari America. “Like Grand Marnier, which was born from a blend of unexpected ingredients, this partnership honors tradition but also inspires a generation to redefine what legacy means. We’re excited to continue championing the ambitious seekers of success and their stories that help shape our culture.”
For almost two centuries, Grand Marnier has embraced the collaboration of unlikely elements to create something exceptional, like the legendary blend of cognac and orange liqueur. Through the ‘Remix Your Legacy, Make It Grand’ campaign, Grand Marnier and Future unite to usher the brand into its next chapter, where challenging the norms to create new and impactful legacies is celebrated.
