After debuting the first iteration of the Clyde Court #REFORM earlier this year, PUMA is releasing a brand new colorway of the shoe inspired by Meek Mill’s advocacy to reform the criminal justice system. Launching in correlation with Meek’s Free Meek documentary debut on Amazon, the Clyde Court #REFORM will be available on PUMA.com and Amazon.com, in select retailers nationally, and in specialty boutiques in Meek’s hometown of Philadelphia on August 9th.
The shoe will retail for $120, with 100 percent of net proceeds from the sale of Clyde Court #REFORM benefitting REFORM Alliance. Co-founded by Meek earlier this year, REFORM aims to reduce the number of people who are unjustly under the control of the criminal justice system, starting with probation and parole at the state level. Shawn “JAY-Z” Carter, Michael Rubin, Robert Kraft, Robert Smith, Daniel Loeb, Clara Wu Tsai, Laura Arnold and Michael Novogratz are among REFORM Alliance’s other founding board members, with Van Jones as CEO.
The second Clyde Court from PUMA inspired by Meek will be available in a striking red and black color blocked variation: the black representing the U.S. prison system where many people face unjust sentences that do not fit the crimes for which they have been convicted, while the red represents the blood and sacrifice of those who have courageously given so much fighting oppression and injustices over the last 60-plus years.
#REFORM is printed on the front tongue and outsole, representing the victories that we will achieve together when organizations and individuals come together to work for much needed reform. “WE HAD TO BE SEEN BECAUSE WE COULDN’T BE HEARD” is printed on the outer heel, a quote from the legendary and longstanding PUMA Ambassador, Tommie Smith. The basketball silhouette, designed to be worn on- and off-the court, features a premium knit upper, PUMA’s NRGY performance technology with a foam bead midsole for superior cushioning, and rubber outsole for increased stability.