Today (Sept. 5), Dre, Jimmy Iovine and the NBA have announced their partnership with Beats by Dre with the premium headphone brand being the league’s official headphone device.
“The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day…the list goes on and on,” said Luke Wood, President of Beats by Dr. Dre.
“This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.”
“Beats revolutionized the music industry and has become one of the most innovative and culturally influential brands in the world,” said NBA Commissioner Adam Silver said via the press release. “Through our partnership, we have an exciting opportunity to merge sports, pop culture and technology to deliver unparalleled experiences and premium products to our fans.”