Watch the Apple Music hosted Super Bowl halftime press conference with Kendrick Lamar.

“For me, [performing at the Super Bowl] means everything because it puts the culture in the forefront where it needs to be and not minimized to just a catchy song or verse,” Lamar explained.

“[Rap] is a true art form, so to represent it on this type of stage is everything that I’ve worked for and everything that I believe in as far as the culture. I live and die by it. I don’t take it for granted at all.”

On Drake Battle:

“my intent from day 1 was to keep the nature of it as a sport… I don’t care how motherf*ckers look at it as far as like a collaborative effort… I still watch battle raps, Smack URL, Murda Mook, Lux,

 

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