TRILLER Taps Snoop, Kendrick Lamar, Lil Wayne and Other Industry Notables
TRILLER, the fastest-growing music-focused social video platform, today announced the addition of eight of the top 10 streaming artists and some of the most high-profile names in the music industry to its roster of investors and strategic partners. Recently the eighth most downloaded app in the photo and video category and 28th most downloadable app overall, overtaking Reddit and Shazam, TRILLER is evolving as the most “go to” platform for music sharing and discovery.
TRILLER’s new investors include artists Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, Juice WRLD, YoungThug, Kendrick Lamar, Pitbull, Baron Davis, Tyga, TI, Jake Paul and Troy Cartner; mega-music managers Gee Roberson, Moe Shilizi (the creator of Marshmello and founder of The Shalizi Group), Amir “Cash” Esmailian and Tony W. Sal of XO, and Ash Pounouri (former manager for Avicii); and industry notables including Shawn Gee (President of Live Nation Urban), Anthony “Top Dawg” Tiffith (Chief Executive Officer of TDE), Abe Burns (President of Maverick Digital), James Prince (Chief Executive Officer of Rap-a-Lot Records), and Believe Digital, among others.
“We are incredibly fortunate to work with some of the largest artists on the planet, and today’s announcement about our increasing portfolio of partnerships and collaborations with top labels and artists marks perhaps the most significant shift in music since the creation of streaming,” said Mike Lu, Chief Executive Officer of TRILLER. “We are truly putting the music business back together, and artists recognize the importance of TRILLER to the future of the industry.”
TRILLER has licensing partnerships with the majority of the top studios, including Warner Music Group, Sony Music Entertainment, and Universal, allowing users to create content with an extensive catalog of music and share it across multiple social platforms, without the need to navigate licensing fees.
Growing at an exponential pace with over 500% month-over-month growth with some of the highest usage time within social apps (over 20 minutes average, with three times a day login average for users, and over an hour daily by creators), TRILLER is surpassing TikTok with over 26.5 million monthly average users and more than 75 million users.
“For the first time, streaming will benefit all parties,” said Bobby Sarnevesht, Executive Chairman of TRILLER and Partner in Proxima Media, a TRILLER strategic Partner. “The label, artists, and publishers get credit and revenue from steams and the associated streaming fees. Unlike other platforms, TRILLER is dedicated to artist-centric growth and directly helps artists with their billboard charts by elevating their stream counts.”
“To have the biggest names in hip hop and music join TRILLER validates the genuine need for a radical shift in the way the music industry has operated,” said Ryan Kavanaugh, founder of Proxima Media and a TRILLER strategic partner. “Together, we are finally changing the game and making sure the music ecosystem is as it should be, as we build the MTV for today’s generation. We are a destination not just an app.”
Earlier this year Proxima Media acquired controlling interest in TRILLER.
Proxima Media was founded and is owned and operated by legendary Hollywood producer Ryan Kavanaugh, who together with his executive team, are been responsible for producing more than 200 films, which have grossed over $25 billion at the box office. Proxima Media’s films include Immortals, The Fast and the Furious, Girl with the Dragon Tattoo, Salt, Wanted, Limitless, The Fighter, Mirror Mirror, Safe Haven, Beyond the Lights, and The Social Network, which received eight Oscar nominations. Other films include Mamma Mia!, 3:10 to Yuma, Grown Ups, and Dear John.
They are credited with originating a number of first-of-their-kind deals that changed the film industry, including a deal for Marvel Studios, which led to the creation of the Marvel Cinematic Universe, that has amassed more than $17.5 billion at the box office worldwide. Mr. Kavanaugh followed-up that success with a first-of-its-kind television pay deal with Netflix and created what is today known as the SVOD window for Netflix, which boosted Netflix’s market capitalization to $10 billion USD. Kavanaugh was also honored with a ‘Hollywood Producer of the Year’ award and was named by Variety as “Showman of the Year.”
Kavanaugh’s other notable credits include what is now called Independent Sports & Entertainment, an integrated sports, media, entertainment, and management company that represents 300 of the best athletes in the NBA, NFL, and MLB, and is the second-largest integrated management company in the U.S. with approximately $2.5 billion in player contracts. He also created the powerhouse television company, now called Critical Content, which produced hit shows such as MTV’s Catfish, Limitless, and over 40 other television series.
Kavanaugh also was a co-founder of PreCash, later renamed Noventis Payments, a groundbreaking technology Fintech platform, which sold earlier this year for over $300 Million. and He was also an investor in numerous successful unicorns, including Juno (originally Zeta-Rx, founded by Jack Kavanaugh), the largest biotech IPO in 2014, which later sold for north of $10 Billion.