Snoop Dogg has been representing his official role as honorary coach for Team USA to the fullest since touching down in Italy on Tuesday, from testing out the Alpine terrain on a small sled to riding a Zamboni.
Snoop was tapped as an honorary coach for Team USA in December, when the United States Olympic and Paralympic Committee (USOPC) announced he would take on a ‘volunteer role celebrating and supporting America’s athletes off the field of play’.
Given the title of ‘Coach Snoop’, the legendary rapper has been busy so far in Milan, carrying the Olympic flame in Gallarate on Wednesday and supporting Team USA courtside at their mixed doubles round robin clash against Team Canada on Friday.
He is also continuing to work as a broadcaster for television network NBC, whom he famously commentated for at the 2024 Summer Olympics in Paris.
Snoop Dogg went viral on social media on Friday after sharing footage of him crashing down the mountain on a small sled and ending up flat on his back.
‘What yall think?? How’d I do?’ the rapper posted as he shared the video to X on Friday, finishing his caption with a laughing emoji.
What yall think?? How’d I do 🤣 @NBCOlympics pic.twitter.com/1W6mx3DmD1
— Snoop Dogg (@SnoopDogg) February 5, 2026
Later that day, Snoop Dogg attended the Cortina Curling Olympic Stadium to watch Team USA in action, wearing a white wooly hat labelled ‘Coach Snoop’.
Having tried his hand at sledging, the music sensation gave curling a go, throwing stones on the ice with Team USA stars Daniel Casper and Tabitha Peterson Lovick.
“I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines, Team USA athletes are the real stars,” Snoop said. “This team represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that’s a win for me.”
