Brussels-born multidisciplinary artist and producer ShunGu shares his new single “Talk to the Mass” featuring Fly Anakin, Goya Gumbani and Fatima. The track is accompanied by a Mackai Sharp-directed visual, which marks the first time the accomplished producer has ever had an official music video made for one of his songs.
“Talk to the Mass” is a quintessentially subtle, breezy instrumental from the Belgian producer, catered perfectly to the incisive raps of Fly Anakin and Goya Gumbani, with Fatima’s soft vocals binding the various styles together. The single serves as the introductory offering to the producer’s next project, which will arrive later this Fall via Lex Records.
Speaking on the occasion, ShunGu shares, “This was the first time I ever made a proper music video for one of my tracks, so it felt like a special moment for me, especially since I’m not at the beginning of my career. I fully trusted Mackai to bring the vision of this first single to life.
I had a dream team on this track, and I wanted to kick things off with the one featuring three artists. The day we recorded it, Fatima and Goya happened to be there unexpectedly. I was in a session with Frank (Fly Anakin). At one point, there were about 10 of us crammed into a tiny studio. The good thing was that the energy pushed everyone to really step up their writing.”
ShunGu has carved out a singular space for himself as an innovative, revered voice in the underground hip-hop landscape, blending jazz-infused sampling with cosmic grooves, along with establishing a Detroit-indebted house alter ego Senga. That personality and distinct ear for instrumentals has cultivated a sense of community across his records with the likes of Pink Siifu, Fly Anakin, YUNGMORPHEUS and more finding a home in his beats. The Belgian producer has served as an accomplished custodian of this community for years, playing the role of an artist who is both deeply rooted in the underground scene and a pioneering force in driving it forward. ShunGu’s critically acclaimed debut album A Black Market Album was described by Pitchfork as “perfectly chosen drums and subtle swagger, reminiscent of nothing so much as golden-age Slum Village and other pre-Donuts J. Dee classics.”