According to ESPN, Pitbull has purchased the naming rights for Florida International University’s football stadium.

The FIU board of trustees voted to approve a five-year deal to change the university’s “FIU Stadium” to “Pitbull Stadium.” As part of the agreement, the “Hotel Room Service” artist will pay FIU $1.2 million a year until 2029 and will be able to renew for five more years. He will also create an official anthem for FIU, make 12 social posts about the school per year, and appear at one athletics fundraising event per year.

 

FIU is going worldwide 🌎

Welcome to @Pitbull Stadium pic.twitter.com/icZPBYSqja

— FIU Athletics (@FIUAthletics) August 6, 2024

“For me, what it boils down to is, Miami is always known for being underdogs, no matter what we do and what level we take it to,” Pitbull told ESPN. “Being underdogs is what I always felt about FIU — fighting, clawing their way to just be seen, to be recognized whether it be from education, business, through sports.”

“So when this idea came about, it came about just like a Miami-Dade County, 305 idea would come about — nobody would believe in it,” he added. “All we had to do was, just like we say in Miami, take it to the house.”

In addition to FIU’s terms, Pitbull will be able to use the stadium up to 10 days a year. His vodka brand, Voli 305, will also become the primary vodka that will be served during games and events at the venue, which seats 20,000. He’ll also have access to two reserved suites during all home games. It’s the first time any recording artist has purchased the naming rights to any stadium.

“What we’re doing here is groundbreaking,” Pitbull said. “We’re making history. This is history in the making. You’re going to see that every other university is going to want to do the same thing. But the difference is, we don’t do this for propaganda, we do it from the heart. We do it because it’s meaningful. We do it because I’m from the crib. I’m 305. I’m from the bottom. This is my backyard.”