Chicago rapper Lil Durk is partnering with AWAL to re-launch his label venture, OTF.

The new partnership allows OTF to lean into AWAL’s unique global infrastructure, artist development expertise, and creative prowess to identify and support exceptional talent. With Durk acting as CEO of the label, the OTF team is rounded out by COO Cedrick “SB” Earsery who will work alongside AWAL CEO Lonny Olinick, President Pete Giberga, SVP / Head of Urban Music Norva Denton, and the rest of the AWAL A&R and marketing teams to foster and build upon the burgeoning roster.

Of the venture, Olinick says, “Durk has long established himself as a cultural leader in the A&R space. We couldn’t be more excited to partner with him and OTF during his evolution as an executive.”

Denton, who started his career at Def Jam and worked as Durk’s West Coast Regional Director in 2012, says, “Providing a venture home for OTF and my brother Durk after starting our careers together in Chicago is truly a full circle moment for the ages.”

Durk adds, “This move was about winning as a family, never business. I’m excited to flood the streets with music!”

This Friday, the first OTF single as part of the new venture will be released—“GTA” by DJ Bandz (Lil Durk’s personal DJ) featuring Rob 49, Skilla Baby and Fivio Foreign.