In a year marking both the Goodyear Blimp’s 100th Anniversary and Ice Cube’s first headlining tour in over a decade, these two icons will collaborate to bring his classic hits, like “It Was a Good Day,” and the legendary airships to fans throughout North America.

Goodyear and Ice Cube, who have both made their respective marks in pop culture, will celebrate the timeless lyric from his 1993 single, “Even saw the lights of the Goodyear Blimp and it read, ‘Ice Cube’s a Pimp’,” during the Truth to Power: 4 Decades of Attitude tour.

The partnership launched on Sunday, August 24, in Orlando at the BIG3 Championship, a 3-on-3 basketball league founded by the artist, with a special blimp flyover. Goodyear’s airships have a storied legacy of appearing at big events – and this moment continues that tradition.

 

 

“From the beginning, I always thought you had to dream big if you really wanted to make it big. The idea of the Goodyear Blimp championing my name was a metaphor for the sky being the limit, yet here we are with Goodyear as a partner and the blimp flying in the Orlando skies, saying, ‘Ice Cube’s a Pimp!’,” said Ice Cube. “I’m honored to have Goodyear sponsoring my Truth to Power tour, where we will take people through a musical journey over my four-decade career.”

Then, in September and October, Ice Cube concertgoers at select venues in the U.S. will experience the Goodyear Blimp in new and exciting ways. From inside arenas to overheard in the skies, fans attending concerts in Denver, Colorado, San Diego, California, Los Angeles, California and Cleveland, Ohio will be treated to a memorable experience.

“When Ice Cube referenced the Goodyear Blimp in his iconic song, it became part of music history and made a cultural impact,” said Doug Grassian, Vice President, Global External Communications, Social Media and Partnerships, at Goodyear. “Aligning together for his upcoming tour feels like we are bringing that lyric to life, both literally and figuratively, for fans across generations.”

 

Ice Cube, a multi-hyphenate international music, film, and sports legend, has garnered accolades such as recently being honored with a hand print ceremony at the TCL Chinese Theater in Hollywood, the Hollywood Walk of Fame, the Rock & Roll Hall of Fame, and the Naismith Basketball Hall of Fame. Rising to fame with N.W.A., he launched a solo career selling tens of millions of albums and co-founded the West Coast super-group Mount Westmore with Snoop Dogg, E-40, and Too $hort. As a true trailblazer in television and film, through his film and television production company, CubeVision, Ice Cube produced 50 episodes of the hit series “Hip Hop Squares” for VH1 and MTV, and he produced the award-winning, Oscar-nominated biopic “Straight Outta Compton,” which grossed over $200 million worldwide. His films, collectively, have grossed over $1 billion at the box office, with franchises such as “Friday,” “Barbershop,” “Are We There Yet?,” “21 Jump Street,” and “Ride Along” shaping the landscape of cinema. As co-founder of the BIG3 basketball league, Ice Cube continues to make an impact, bringing in its first franchise owners, achieving its most-viewed season ever in 2024, and securing groundbreaking partnerships with title sponsors. He also launched the Ice Cube Impact Award in collaboration with the Naismith Basketball Hall of Fame, where he was the first recipient. His latest album, Man Down, debuted in the Top 10 on multiple Billboard charts, including Top Rap Albums, and hit #2 on iTunes’ Hip-Hop/Rap Chart, proving his enduring influence.