Chris Brown grabs his third No. 1 album on the Billboard 200 chart, as his new effort Indigo launches atop the list with 108,000 equivalent album units earned in the week ending July 4, according to Nielsen Music. Of that sum, 28,000 were in album sales.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new July 13-dated chart (where Indigo bows at No. 1) will be posted in full on Billboard’s websites on July 9.
Indigo’s first week was supported largely by streaming activity, as the set tallied 76,000 SEA units, which equates to 97.95 million on-demand audio streams for the set’s lengthy track list of 32 songs. It’s no surprise that Indigo was also the most-streamed album of the week in terms of total on-demand audio streams earned for its tunes. (Comparably, the album with the second-most streams in the tracking week, Lil Nas X’s 7, tallied 74.8 million on-demand audio streams from seven songs.
Of Indigo’s total first-week launch, 28,000 of the sum is in album sales, supported by a concert ticket/album sale redemption offer with Brown’s upcoming tour, along with merchandise/album bundles sold via his official website.
Indigo marks Brown’s third leader on the Billboard 200 and his 10th consecutive top 10 album (the entirety of his charting efforts). His first top 10 came with his No. 2-peaking self-titled debut effort, which was released in 2005. He claimed his first two No. 1s with consecutive releases in 2011 and 2012: F.A.M.E. and Fortune.
At No. 2 on the new Billboard 200, Lil Nas X’s 7 holds steady in the runner-up slot for a second week, as the set earned 62,000 equivalent album units (down 20%). Of that sum, it sold 2,000 copies (down 52%). The album is driven mostly by streaming activity, led by its ubiquitous smash single “Old Town Road.” Source: Billboard