G Herbo continues the rollout surrounding Lil Herb: Lil Heroin Edition with the release of the official visual for “How Can I Lose.” The video further brings the world of the project to life, capturing the unwavering confidence, resilience, and mindset that have defined Herbo from the very beginning.

Produced by frequent collaborator Oz On The Track, “How Can I Lose” finds G Herbo reflecting on the hardships that forged his perspective and everything it took to build the life he has today. He revisits the realities of violence, loss, and hustling while confronting the lasting effects of trauma, grief, and addiction that followed him into adulthood. Rather than celebrating success for its own sake, the record presents it as something earned through perseverance and resilience, underscored by the reflection, “Bottom level, lower than a cellar, I got far from it.” Anchored by the refrain, “How Can I Lose,” Herbo delivers a statement of conviction, making clear that every victory carries the weight of everything he has overcome.

Directed by DREFILMS, the video follows G Herbo behind the scenes before taking viewers through the streets of New Orleans. Blending backstage moments with the energy of New Orleans, the visual offers an intimate look at life on the road while highlighting the authenticity and perspective that continue to define Herbo both on and off the stage.