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Ray-Ban’s Creative Director A$AP Rocky Presents The New Metal Collection With Nas.

Clockin’ one year at his new role at Ray-Ban as the first ever Creative Director, A$AP Rocky presents his debut metal collection, including his first optical designs for the brand. A seamless blend of heritage and innovation, it’s a statement on evolving the culture, authoring a legacy that is entirely your own.

To unveil the new collection, A$AP Rocky joins forces with legendary rap icon Nas, who star alongside each other in an arresting visual narrative. Set in a late-night NYC diner, the campaign film sparks a dialog between past and present, iconic ‘90s inspired scenes are interpreted through the lens of Rocky’s fearlessly modern aesthetic. It’s a statement on evolving the culture, captured through the eyes of the multi-hyphenate creative.

 

 

 

 

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