Hyundai Motor America, in collaboration with its agency, Culture Brands, today launched “I See You,” a dynamic new marketing campaign for the all-new 2026 Hyundai Palisade Hybrid. As the latest chapter in the award-winning “OKAY Hyundai” series, this campaign harnesses music, community and memorable moments that celebrate style, joy and culture—with the vehicle at the heart of it all.

 

 

“With the new Palisade Hybrid, we’re not just introducing a vehicle—we’re honoring the moments that matter most to our consumers,” said Sean Gilpin, vice president, global sales marketing for Hyundai Motor Company and chief marketing officer for Hyundai Motor America. “Partnering with Culture Brands and Lil Jon, we’ve created a campaign that champions authenticity, sophistication and the power of seeing yourself celebrated on screen.”

 

 

Eunique Jones Gibson, CEO and Chief Creative Officer, Culture Brands, added, “OKAY! is more than a catchphrase—it’s a cultural affirmation. This campaign shows how Hyundai’s latest SUV fits seamlessly into the lives of style-conscious, value-driven Black families, with all the features, flair and reliability they deserve.”