Today, the BIG3 announced that longtime partner Monster Energy is returning as the league’s presenting sponsor for the fifth consecutive summer. In addition to being named the Official Energy Drink of the BIG3, Monster Energy will once again support the Monster Energy BIG3 Celebrity Game, which will take place at the American Airlines Center in Dallas, TX on Sunday, August 17. The BIG3’s eighth season tips off on June 14, 2025, at Allstate Arena in Chicago, IL, live on CBS, iHeart Radio, and VICE TV.

“Once again, we’re hyped to have Monster returning as a valued partner for the fifth consecutive year,” said BIG3 CEO Ice Cube. “Thank you to Rodney, Dan, and everyone at Monster for their continued support and for making this a reality. Even after five years, it’s amazing to get this level of engagement from a brand that we love and that fits perfectly in the DNA of the BIG3. I look forward to all of our fans experiencing another summer of Monster Energy and the BIG3 beginning June 14.”

As always, Monster Energy’s brand presence will be felt across all ten hosting arenas this season, as they continue to be a staple of the BIG3 fan experience. Fans can expect product giveaways, performances by Monster Energy’s Breakers and BMX bikers, exclusive meet-and-greet opportunities with BIG3 players and coaches, and of course, the fabulous Monster Energy Girls.

“BIG3 just fits into the Monster DNA,” said Monster Energy’s Global CMO Dan McHugh. “We are stoked to be back for our fifth year. As long as Big3 keeps serving up the frenetic action, keeps pioneering this sport, and keeps bringing the fire – we’ll keep coming back.”