Ice Cube drops his latest video “Rollin’ at Twilight,” the opening track from The Don Mega’s critically acclaimed album Man Down.

Directed by the visionary Gabriel “VIDEOGOD” Hart, the video is a vibrant depiction of Los Angeles at magic hour, blending cinematic scenery with Cube’s laid-back West coast flow.

The video opens with a sweeping bird’s-eye view of an LA sunset, setting the stage for an atmospheric journey through the city. Cube kicks off the visuals with a snippet of “Not Like Them,” the fifth track from Man Down, before transitioning into the main event as “Rollin’ at Twilight” begins to play.

With a Dodge Charger SRT as his ride, Cube cruises through the streets, delivering each bar with his signature cool demeanor. The saturated colors and dynamic visuals mimic the aesthetics of a video game, accentuating LA’s bright, pulsating nightlife.

Scenes of camaraderie—Cube playing dominoes and sharing drinks with his crew—add an intimate layer to the video, showcasing the artist’s deep roots in the culture that shaped him. The skyline of LA serves as a vibrant backdrop throughout, interchanging with Cube’s smooth delivery.

As the video approaches its finale, Cube shifts gears with “Let’s Get Money Together,” his collaboration with B-Real of Cypress Hill. The high-energy transition mirrors the acceleration of Cube’s Charger, leaving viewers on a thrilling high as the duo speeds through the city.