SiriusXM has announced that entertainment icon LL COOL J will launch his new SiriusXM classic Hip-Hop channel on March 28 entitled LL COOL J’s “Rock the Bells Radio.”

The channel will feature a wide range of classic hip-hop content, music, interviews and in-depth retrospectives curated and presented by LL, as well as other innovators of hip-hop music, including Ice Cube, Stetsasonic, Eric B. & Rakim, Snoop Dogg, Outkast, Kool Moe Dee, Public Enemy, A Tribe Called Quest, Ultramagnetic MCs, Too Short, Grandmaster Flash and the Furious Five, Canibus, Wu-Tang Clan, Run-DMC, Brand Nubian, De La Soul, Black Moon and Ice T.

“Rock the Bells Radio” is allowing its audience to look at and listen to classic Hip-Hop through the lens of our current culture and music.

LL says, “If you wanna be a fly on the wall in the world of Classic Hip-Hop, SiriusXM’s ‘Rock the Bells Radio’ is for you. It’s where fans can come and be immersed in the music, the culture, the energy and the history of Classic Hip-Hop.” LL continues, “We’re gonna have great artists, legendary artists, lyricists, superstars, sex symbols. This is the place to be if you want uncut, raw, pure, classic Hip-Hop, but there’s one catch—it’s strictly for O.G.’s.”

To help launch the channel, a special invitation-only roller skating event will take place on Wednesday, March 28 at World of Wheels in Los Angeles. The “Rock the Bells Radio” launch will be hosted by LL COOL J along with the acclaimed DJ Z-Trip; a live broadcast of the event will air at 7pm PST/10pm EST on “Rock the Bells Radio” SiriusXM Channel 43!

“Rock the Bells Radio” is named after a combination of one of LL’s hit tracks, “Rock the Bells,” and the title of the groundbreaking, debut album it came from, “Radio.” “Rock the Bells Radio” will air on channel 43, available on satellite radios, the SiriusXM app and other connected devices.

The channel logo for LL COOL J’s “Rock the Bells Radio” was created by the acclaimed and influential American contemporary street artist, Shepard Fairey, famous for creating the iconic Barack Obama “Hope” poster during the 2008 presidential campaign.

“We couldn’t be more excited that LL COOL J’s “Rock the Bells Radio” channel will launch live from our special Los Angeles event. SiriusXM was at the forefront of the classic hip-hop format, and with LL on board, it makes the channel that much more compelling,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “With both the channel and this unique event, LL will be taking SiriusXM listeners on a hip-hop journey that can’t be found anywhere else. For listeners looking for the origins and influences of today’s burgeoning hip-hop culture, they need only turn to LL Cool J’s “Rock the Bells Radio” to hear it. LL will make the channel feel as current and alive as today’s music with stellar presentation, surprising programming choices, and new cuts from classic artists.”