After months of conversations and rumors of a partnership that would have included him getting into the Bellator Cage, Curtis “50 Cent” Jackson and Bellator MMA have signed a partnership and licensing deal that will feature a one-million-dollar prize to the winner of Bellator’s Welterweight World Grand Prix.

The partnership, announced Thursday will see a Bellator apparel based on Jackson’s catchphrase “Get The Strap” as well as a sponsorship deal to feature his Le Chemin du Roi champagne.

“We are thrilled to partner with such a legendary icon who has been a friend to the Bellator family for quite some time. The “Get The Strap” apparel line is just the beginning of many joint ventures we will explore together,” said Scott Coker, President of Bellator MMA.

“I am excited to partner with the Bellator Viacom franchise. Mixed martial arts yields some of the most action-packed events in the world. I’m excited for people to see how I plan to shake up MMA with the integration of my ‘Get The Strap’ trademark as well as my luxury champagne Le Chemin du Roi.” said Jackson.

“Bellator has a roster filled with some of the most charismatic athletes in the world,” adds Jackson.

“As my relationship with Bellator deepens, you will see me moving into fighter management opportunities that will allow me to integrate top stars into both scripted and unscripted projects across the Viacom networks, as well as the other outlets I have access to.” Source: Fight sports