Warner Music Group, the global music and entertainment company, has announced a collaboration with OpenSea, the world’s leading peer-to-peer marketplace for NFTs, that would provide a platform for select WMG artists to build and extend their fan communities in Web3.
As part of the engagement, WMG artists would get early access to OpenSea’s new drops product, along with improved discoverability, personalized storytelling on customized landing pages, and OpenSea’s industry-leading safety and security features. This would also unlock dedicated support and best practices from the OpenSea team, helping WMG artists build new Web3 communities, and introducing existing fan communities to new forms of connection and creativity powered by NFTs.
In addition, WMG artists would have their own dedicated drop page to host limited-edition projects, which would open new opportunities for fans to engage with music and artists.
Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG said, “Fundamental to music’s DNA, is community – it’s artists and fans coming together to celebrate the music that they love. Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership.”
“For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans, and express themselves across borders and languages,” says Shiva Rajaraman, OpenSea’s Vice President of Product. “As a massive music fan myself, I’m thrilled to work with a partner who understands the significance of this technology, and wants to use it for good – to empower artists to own their fan connections directly. We’re excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.”
The first collection is currently in development with Warner Records UK in collaboration with Web3 company, Probably Nothing.
In the last few years, Warner Music’s industry-leading approach has led to partnerships with a number of top players in Web3. This recent collaboration marks the latest in a series of efforts to build out the music company’s expertise in the space.