Vevo released Tyla’s ‘Official Live Performance’ of “FEEL SOMETHING” from her new album A*POP. This release marks the fourth installment of an exclusive series of performance videos, following the previously-released “IS IT LOVE,” “SHE DID IT AGAIN” and “KISS.”

 

 

These productions are the result of deep creative synergy between Vevo, the artist and their team, and help artists connect with their global fanbases through exclusive visuals that are tailored to their album’s unique vision.

Backed by a piano player, she flashes a golden A*POP tattoo on her forearm before settling into an orange lounge chair.

“I had so much fun making this series! Performing these songs live makes me even more excited to share A*POP with the world on tour,” says Tyla.

Tyla and Vevo previously worked together on Vevo DSCVR performances of “To Last” and “Water,” which notably was the third most viewed Vevo Original of the year.

“After gracing the Vevo DSCVR stage a few years ago, we’re thrilled to be working again with Tyla, this time outside of the studio, to create a unique cinematic interpretation of her album,” says JP Evangelista, EVP of Content, Programming and Marketing, Vevo. “Connecting with fans across borders, Tyla is redefining what it means to be a global pop star today. She has captivated audiences with her infectious melodies, undeniable charisma, and cultural flair – all of which shine through in her performances. We’re excited to roll out more of the videos in this series, as well as the final short film.”