The Black Promoters Collective (BPC), a leader in live urban entertainment, has announced a new partnership with Pabst Theater Group (PTG) to exclusively co-produce and promote urban music events across PTG’s Milwaukee venues, including The Riverside Theater, The Pabst Theater, Turner Hall Ballroom, and the Miller High Life Theatre. This strategic alliance will amplify BPC’s small-venue strategy – Club BPC, fostering access to urban talent in the greater Milwaukee area and creating an opportunity to serve the community with top-tier, culturally relevant entertainment.

Beth Pepper, Chief Operating Officer of The Black Promoters Collective, emphasized the unique beginnings of this collaboration: “Our partnership with the Pabst Theater Group blossomed out of a meaningful conversation at the National Independent Venue Association (NIVA) conference this summer in New Orleans, underscoring the power of independent venues and promoters coming together. This partnership is a testament to the importance of community and cultural connectivity.”

Matt Beringer, Chief Operating Officer of The Pabst Theater Group, added, “Working with BPC allows us to connect Milwaukee’s diverse audiences with premier urban talent, bringing new energy to our venues and supporting our commitment to high-quality, inclusive live entertainment.”

This partnership reaffirms both organizations’ dedication to enriching Milwaukee’s live entertainment scene and offers fans an exciting roster of urban events in 2025 and beyond.

Since 2022, the Black Promoters Collective (BPC) has solidified its position as a powerhouse in the entertainment industry, achieving remarkable milestones and leaving a lasting impact on the music landscape. As the only wholly Black-owned live music company on the Global Pollstar Top 100 Promoters list, the BPC ranks at an impressive #39, highlighting the collective’s significant presence and influence in the industry. Additionally, their recognition as the #3 Pollstar Global Top Urban Promoter/Producers underscores their specialization and expertise in curating urban music experiences. Being featured thrice on the Billboard Power Players List further attests to their exceptional leadership and contributions to the music business. The CEO of BPC has made the inaugural Billboard Live Music Power Player List. The (BPC) is a coalition of six of the nation’s top independent concert promotion and event production companies. It is a 100% Black-owned business whose mission is to be the world’s leading producer and provider of culturally relevant live entertainment experiences.

Pabst Theater Group hosts over 700 live events annually at its six core venues, the Pabst Theater, the Riverside Theater, Miller High Life Theatre, Turner Hall Ballroom, The Fitzgerald and Vivarium. Additionally, the group hosts shows at Fiserv Forum, UW-Milwaukee Panther Arena and Bradley Symphony Center. The Pabst Theater Group has a financial impact on the city exceeding $250 million and spends $1.3 million in marketing annually, helping to build community, loyalty and reinforce identity and heritage for Milwaukee while employing a total of 350 full and part-time staff.