Jermaine Dupri’s So So Def Recordings has signed a distribution deal with HYBE America.

The deal reunites Dupri with Scooter Braun, CEO of HYBE America, who began his career under Dupri at So So Def.

After working with Dupri, Braun became one of the most successful executives in the music industry, previously managing superstars including Justin Bieber, Ariana Grande and Demi Lovato. Hybe’s roster which includes artists such as BTS and Seventeen, bought Braun’s company Ithaca Holdings back in 2021, bringing Braun on as an executive. Back in 2021, the company acquired Quality Control, the record label and management company whose roster included Lil Baby, Migos and City Girls.

“Everything I learned about the music business started with Jermaine,” said Braun. “He gave me my first shot when I was just a kid with a dream. I was blessed to witness genius up close — and now, years later, it’s an honor to return to where it all began and stand beside him as a partner.”

“This isn’t just a business move — this is family,” added Jermaine Dupri. “Watching Scooter build what he has built has made me incredibly proud. He learned the game inside So So Def, and now he’s in a position to open doors the way I once opened them for him. That’s what legacy is about.”

The So So Def material covered under the deal will include both new music from artists such as DVSN, as well as legacy releases.