Sneaker and streetwear retailer, SNIPES USA unveiled “The Gift of Fresh,” its 2026 holiday campaign narrated by Harlem-born hip-hop icon Cam’ron, starring LA-based artist, singer and songwriter Samara Cyn and Brooklyn-based musician Perris Howard, and set to an original score by super producer BNYX. The campaign celebrates the people who shape our style and the gifts that show them they were remembered.
“SNIPES has always been about powering the people who move the culture forward, from the ones who built it to the ones shaping what comes next,” said Kelley Walton, CMO, SNIPES USA. “‘The Gift of Fresh’ campaign celebrates that by bringing generations together around the people who put us on. Cam’ron, Samara Cyn, Perris Howard and BNYX each represent a different chapter of that story, and together they remind us that style means the most when you share it. This season, we want SNIPES to be where people are reminded that ‘fresh’ is not only something we wear; it is something we give, share and pass on.”
The campaign film takes viewers inside a holiday house party hosted by Samara Cyn, where family, friends, BNYX’s original score and fresh SNIPES looks fill the room. Cam’ron is the voice of the campaign, narrating with his signature humor as he walks through the holiday shoppers we all know: the planner, the last-minute shopper and the person who isn’t expecting anything. Perris Howard plays the planner, the friend who has every gift handled early and pulls up to the party fresh. Along the way, one guest finds a last-minute gift in the SNIPES Reserve app, and another stops on the way upstairs to surprise the neighborhood OG with a gift in SNIPES’ limited-edition orange holiday gift bag – , a reminder that “The Gift of Fresh” is for the people who have always been there. Cam’ron then closes the film with a holiday message from the set of his podcast, It Is What It Is.
With over 800 stores across Europe and the US, as well as an online shop, SNIPES offers sneakers and streetwear from global brands like adidas, Nike, and New Balance and exclusive collections and limited drops. From unique global partnerships with DJ Khaled and French football club PSG to local collaborations with key figures in the scene – SNIPES is an integral part of the streetwear culture community.
