BET Media Group and SpringHill, the award-winning studio within Fulwell Entertainment, announce ‘106 & Sports’- a bold new weekly series where the biggest stories in sports meet culture, fashion, and real conversation. Officially unveiled live on stage during the 106 & Park 25thAnniversary celebration during the “BET Awards,” the show will be hosted by NFL MVP and media personality Cam Newton and CBS Sports Analyst/Host/Reporter Ashley Nicole Moss.

106 & Sports is a fast-paced, culture-forward countdown that breaks down the week’s Top 10 moments in sports—from viral highlights and locker room soundbites to championship fits and trending topics. Each episode delivers a dynamic blend of athlete interviews, unfiltered commentary, and real talk that lives at the intersection of sports and Black culture.

“As we continue to evolve BET as a multiplatform cultural powerhouse, expanding into sports storytelling is a natural next step,” said Scott Mills, President and CEO, BET Media Group. “106 & Sports gives us the opportunity to reimagine the spirit of the beloved 106 & Park franchise through a sports lens, capturing personalities, the passion, and the unapologetic spirit of our community both in and out of the arena. We’re proud to partner with SpringHill on this launch, as there’s a natural synergy in our shared mission to celebrate, elevate and center the voices shaping culture today.”

“We are excited to build this new sports and culture show based on the legendary 106 & Park brand. This builds on our mission of empowering athlete voices and entertaining audiences. We are thankful for our continued partnership with our partners at BET,” said Maverick Carter, co-CEO of Fulwell Entertainment.

Filmed in Atlanta, the show will feature segments like 1-on-1 celebrity interviews, fashion deep-dives, hot takes, audience-voted debates—all leading up to The Main Event, the #1 story of the week. With a resident DJ, rotating VIP guests, and a live studio audience, 106 & Sports brings the feel of a sports lounge to television, offering something for hardcore fans and casual viewers alike.

Produced by SpringHill, the award-winning studio within Fulwell Entertainment, 106 & Sports is executive produced by LeBron James, Maverick Carter, Jamal Henderson, and Philip Byron, with Courtney Whitaker serving as Co-Executive Producer. Executive Producers for BET are Tiffany Lea Williams and Jamal Noisette.

ABOUT FULWELL ENTERTAINMENT – Fulwell Entertainment is a global entertainment group that champions stories and moments at the intersection of sports, music, entertainment and technology. The company provides global capabilities in production and provides strategic and creative partnerships for some of the most well-respected and culture-shifting brands in the world.

Fulwell Entertainment’s portfolio includes consumer brands UNINTERRUPTED, SpringHill and The Shop; production label Bitachon365 and bespoke brand consultancy Robot. The entertainment group gives fans some of popular culture’s biggest hits including, The Grammys, The Kardashians, The Shop, Top Boy, Adele: One Night Only, Rez Ball, Starting 5, Gavin and Stacey, Sunderland ‘Til I Die, Disney’s Encanto at the Hollywood Bowl and the Olympics closing ceremony handover from host city Paris to Los Angeles, as a prelude to the 2028 Summer Olympics.