By: Todd “DG” Davis
Rapindustry.com

Originally from Chicago, Ms. Toi moved to Inglewood, California, at age 11. Before her music career took off, she was a professional dancer and appeared in Mokenstef’s “He’s Mine” music video.

Her breakthrough came with her feature on Ice Cube’s “You Can Do It,” which became an iconic West Coast hit and was featured in ‘Next Friday’ and ‘Save the Last Dance.’   

In 2001, she released her debut body of work, That Girl, on Universal, with collaborations from MC Ren, E-40, and Nelly. 

Over the years, she’s worked with artists like Mack 10 and Yukmouth. In ’13, she launched her own label, G.O Entertainment Inc., giving her creative freedom. Some of her projects include the 2020 album Real in the City and her upcoming project Resilience. 

She also hosts ‘The Lovely Radio Show,’ connecting directly with her fans. Her music has been featured in Hulu’s ‘Woke’ and CW’s ‘All American.’

From dancer to Left Coast icon, Ms. Toi’s journey is a story of perseverance, authenticity, and staying true to her roots.

Q: Ms. Toi, you’ve been a trailblazer on the West Coast since the late ’90s. Looking back, what was the moment that made you realize hip-hop wasn’t just music—it was your destiny?   

I realized music was not only my destiny but also the way I can stay connected directly to my Warriors. When I have new music or new merch, I am blessed that the core people who support my business always return. Also, having new people discover my catalog took time to build. 

Q: Your feature on Ice Cube’s “You Can Do It” was iconic and helped put you on the map. How did that moment shape your path in the industry?   

I’ve been given the opportunity to create something that will last longer than just a deal for a moment. Songs last a lifetime when they have the full support of everyone involved, including the fans. After all the TikTok videos for “You Can Do It” over these last few years, it’s shown me that things can change in the blink of an eye. Music is the motivation I need, and the support allows me the space to create more. 

Q: You’ve been a member of Militia and also built a successful solo career. How did those experiences influence your style and confidence as an artist?   

I’ve always been a hands-on artist when it comes to my projects. During the Militia days, we had Emanuel Dean, who produced “Burn,” to give us the perfect hip-hop tracks to get started. We did many talk show performances—Soul Train, Jenny Jones, Sinbad, etcetera. The attention on the “Burn” remix brought the right people to the table when it was time to sign my first solo deal. I knew I would execute and produce my album—I already had some great songs to bring to the table. 

 

 

Q: You’re also a host on the ‘Lovely Radio Show.’ How has being behind the mic helped you connect with your community and stay relevant in the game?   

My Warriors don’t want to hear it from anyone else about how I’m doing or what I have going on. Because every Wednesday and Thursday, I’m live with updates and exclusive music for them. That keeps me in tune with new styles I might want to try. The audiences on YouTube and Twitch love to interact with the show, so I do my best to keep them engaged. 

Q: As the founder of G.O Entertainment Inc., how has managing your own label empowered you to stay true to your vision?   

I give a lot of credit to my producers for helping me stay focused with the best music. When I want to work on a new project, we have meetings about what I’m looking for or what would sound dope. That input makes my job easier—I can clear my mind and concentrate on making great songs. 

Q: You’ve collaborated with legends like E-40, MC Ren, and Nelly. What’s a key lesson or story from those collaborations that still motivates you today?   

I am always inspired when artists have multiple sources of income. Creatively, with their brands—E-40 has a liquor brand and other endeavors through stores like Costco. We all shop there, so that’s inspiring to see the greats making moves and creating new streams of income. 

Q: Your music has been featured in ‘Save the Last Dance’ and ‘Insecure.’ How do those placements expand your reach and impact beyond music?   

Just like any signed artist, independent artists can submit songs for syncs and placements. Or you can work with great producers who turn in music directly for film and TV series. The direct connection allows you to learn other ways to make money in this business. Plus, having your music in movies creates a bigger impact on sales. 

Q: As a woman in hip-hop, what challenges have you faced, and what advice would you give to young women breaking into the industry today?   

My main thing is I don’t give advice—most people take risks even after getting the best advice. Of course, if you study whatever you’re doing, you will become an expert. 

Q: Your upcoming album, titled Resilience, drops on February 26th—what themes or messages are you most excited to share with your fans?   

Longevity and bouncing back from whatever life throws at me—I just keep going. I’m also excited to share my new producer, Swayeeboogie from Virginia. K-Waz, my longtime producer and friend, introduced us in 2025, and we’ve been working ever since. This album is so hip-hop, so boom bap—such a vibe. 

Q: The industry moves fast—how do you stay authentic and innovative while navigating today’s ever-changing landscape?   

I’ve always been on my own vibe. I don’t keep up with the Joneses—the Joneses try to keep up with me. Life has always moved fast, but as long as I stay grounded and enjoy every moment, I have no regrets. Melody pops into my head all day—I’m always being creative; that’s just who I am. 

Q: Looking ahead 5 or 10 years, what legacy do you want to leave behind? How do you see Ms. Toi influencing the next generation?   

What I’m doing with the ‘Lovely Radio Show’ will establish another form of longevity for my legacy. Not only do I play artists’ new music, but we also learn key steps of the music business—contracts, recording, splits, distribution, and many other industry details. It’s like Lovely University. The main thing is to apply pressure where it’s needed. 

Q: What’s next for Ms. Toi? Any other upcoming projects, collaborations, or goals you’re manifesting?   

Resilience drops on February 26, 2026. The album release party at the AudioBar, hosted by Pindrop702’s Chef Vee, will help me roll it out. On 4/20, ‘Lovely Radio’ presents another Sesh album featuring current artists who have appeared on the show. And in 2026, I’ll release Rock Hop Vol. 2 with more collaborations with my Warriors and some special guests. 

Q: Finally, for the girl from Inglewood who dared to dream big—what’s your message to those still fighting to turn their dreams into reality?   

Keep fighting!