LL COOL J Helped with the reveal of the all-new 2026 Jeep® Cherokee in New York yesterday, Aug. 21, as part of a take-over event in Brooklyn’s historic Domino Park. The live event, attended by Jeep owners and fans and streamed in New York Times Square, included a musical performance by LL COOL J, whose lyrics “Don’t Call it a Comeback” from his track “Mama Said Knock You Out” are featured in the brand’s new 60-second “America’s Original Influencer” campaign, now live on the Jeep brand’s social media channels.

Said LL COOL J, “I’ve been driving Jeep 4x4s for years – IYKYK. We go way back, so it’s an honor to be part of the iconic Jeep Cherokee’s return. Our bond is built on mutual respect: style, originality and always striving for the top. Not just for ourselves, but for everyone who chooses to ride with us on this journey.”

“As we imagined the appropriate way to celebrate the return of an American icon like the Jeep Cherokee, it only seemed fitting to join hands with LL COOL J,” said Olivier Francois, global chief marketing officer, Stellantis. “With this campaign, we acknowledge both LL’s influence in music and the one Jeep Cherokee has held over the past 50 years in the automotive category.”

 

 

“New York, with all its grit and influence, made it the perfect place to launch the all-new 2026 Jeep Cherokee in front of so many Jeep fans and alongside the original influencer himself, LL COOL J,” said Bob Broderdorf, Jeep CEO. “Not only is the northeast a massive market for midsize SUVs, but more importantly it’s been the backdrop for so many Jeep Cherokee memories for families through the generations. We’re proud the all-new Jeep Cherokee hybrid, with its best-in-class capability, more cargo room and over 500 miles of adventure on a single tank, will continue driving that legacy forward for the next generation.”