Heisman Trophy winner Travis Hunter is signing with Lil Wayne’s agency Young Money APAA Sports for his on-field representation in the NFL.

Hunter finished his collegiate career Saturday by playing in the Alamo Bowl, which Colorado lost 36–14 to BYU. He becomes one of the highest-profile athlete clients represented by Young Money, which has divisions across the NFL, NBA, soccer, and college sports.

Hunter is widely projected to be a top-five pick in the 2025 NFL Draft. It remains unclear what position he will focus on in the NFL, which could have a major financial impact considering top-end wide receivers typically make more money than cornerbacks.

Young Money beat out other major sports agencies—including but not limited to WME, CAA, Klutch Sports Group, and Athletes First, according to sources—that had talks with Hunter as the college football season neared its end.

At his Heisman acceptance speech, Hunter shouted out Lil Wayne. After the ceremony in New York, Young Money APAA Sports co-founder and CEO Adie von Gontard posted two photos on Instagram with Hunter and the Heisman Trophy. On Saturday night, von Gontard attended the Alamo Bowl, and posted a video before the game from the Colorado sideline via his Instagram story.

 

Young Money also represents new Duke quarterback Darian Mensah, who signed a two-year, $8 million NIL (name, image, and likeness) deal to transfer from Tulane, CBS Sports reported. The agency also reps Colorado defensive end Jehiem Oatis, a former five-star recruit who recently transferred from Alabama.

Established in 2017 through the strategic union of APAA Sports and Young Money Sports, Young Money APAA Sports represents a dynamic legacy of excellence. Under the leadership of Adie von Gontard, APAA Sports specialized in NBA and NFL representation and marketing, while Young Money Sports, founded by Lil Wayne, brought a visionary approach to athlete management. Together, they formed Young Money APAA Sports—a powerhouse agency redefining sports representation.

“Young Money APAA Sports mission is simple; we empower our clients in all facets of life. From signing record breaking contracts in the NFL and NBA, to finding equity ownership opportunities for our clients, our athletes are family to us; therefore, the attention to detail they receive is unmatched. Furthermore, we are pleased to say we have had players drafted in every round of both the NFL and NBA drafts.”

Young Money APAA Sports provides a comprehensive suite of services, including contract negotiations, marketing and endorsement opportunities, legal support, and career guidance, ensuring our clients navigate their professional journeys with confidence.

CEO & Co-Founder, Adie has been immersed in sports his entire life. His grandfather, August Busch, Jr., as President and CEO of Anheuser-Busch, Inc., purchased the St. Louis Cardinals baseball team and served as its owner for over 35 years. After earning a double major in Real Estate/Finance and Sports Management from Southern Methodist University, Adie began his career in sports marketing.

He revolutionized wealth-building for his clients by securing not only large endorsement deals but also equity ownership in companies, enabling athletes to build generational wealth long after their playing careers ended. Recognizing the value of a comprehensive, one-stop service for clients, Adie founded APAA Sports Group. In 2017, APAA merged with Young Money, forming Young Money APAA Sports.

As CEO, Adie oversees an agency that has negotiated over a billion dollars in contracts and deals for its clients. Today, Young Money APAA Sports represents more than 100 clients across the NFL, NBA, NIL, and soccer.