Grubhub is doubling down on work with Snoop Dogg to expand an already successful campaign to the U.S. “Did Somebody Say” has the rapper extolling the convenience of the delivery app in a variety of locations, such as a bathtub and a bed. The platform has already found success in 19 markets, per release details, including Canada, Australia and Europe.
For the U.S. push, “Did Somebody Say” includes a 60-second commercial and slew of other marketing activations. In the anchor spot, Snoop Dogg shows the various — and sometimes absurd — scenarios in which he orders Grubhub, like while on a plane.
“The new ‘Did Somebody Say’ platform and campaign featuring Snoop Dogg is a bold refresh for the Grubhub brand, anchored in the message that Grubhub is always the answer to customers’ delivery wants and needs,” said Ariella Kurshan, senior vice president of growth and marketing at Grubhub, in a press statement. “The campaign celebrates how Grubhub delivers not only food but the delight people feel when their favorite food arrives.”