G Herbo returns with his new song “Subject,” released alongside the official video today. Produced by Southside, G Herbo sets the record straight and addresses the longevity of his career with lyrics like, “For 10 years straight I fed the streets more than Publix.” The Diamond Visuals video opens with G Herbo being interviewed by Chicago comedian SkinBone, only to reply, “change the subject.” “Subject” is available everywhere now.

Subject” is G Herbo’s first official release of 2024, following the “Get In Wit Me” remix on Youtube in February (4.6M views), a take on BossMan Dlow’s viral breakout, “Get In With Me.”

In 2023, G Herbo released Strictly For My Fans, a 12-song body of work featuring guest assists from GloRilla and Chicago newcomers Mello Buckzz and Drench. With production from longtime collaborators Southside, DJ Victoriouz, Oz On The Track, Luca Vialli, and more, Strictly 4 My Fans 2’s soundscape is reminiscent of the gritty, skittering drill beats rapped on by Lil Herb in 2016. Now, with the release of “Subject” and more new music on the way, G Herbo continues to prove himself as an industry mainstay.