Focusing on the realist side of Southern rap, EST Gee authentically documents day-to-day life in Louisville, Kentucky, incorporating trap and other contemporary variants of the genre. Raised in the Newburg neighborhood of Jefferson County, Gee got a football scholarship to Indiana State University. He was the first in his family to attend college, but his studies were cut short when he went to prison. After getting out, he began making music in 2017, crafting a moniker by joining the acronym EST — Everybody Shine Together — with Gee, a reference to his first name, George. His relaxed but relentless lyrical style was often characterized by a signature trail-off in delivery at the end of a track.