Dr. Dre and Snoop Dogg kicked off the rollout of Gin & Juice By Dre and Snoop, the first ready to drink product from their new premium spirits company, with a surprise performance at the Super Bowl afterparty last night in Las Vegas. 

Celebrating the 30th anniversary of Snoop’s classic debut album, Doggystyle, produced by Dr. Dre, the canned beverage is named, of course, for Snoop’s beloved, Grammy-nominated 1994 classic song “Gin & Juice,” and comes in four flavors: Citrus, Melon, Passionfruit, and Apricot. The canned cocktails are premium gin-based cocktails, crafted for an innovative experience with packaging designed by Ini Archibong. Product will be rolling out domestically throughout the US now through early spring. More offerings from the brand will be announced in the future.

 

 

“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” says Dr. Dre. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.” “Look where we’re at in our careers,” says Snoop Dogg. “Look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”

Gin & Juice By Dre and Snoop will be distributed nationally through Southern Glazer’s Wine and Spirits, the largest beverage distributor in the U.S. The spirit company will be led by Patrick Halbert, Andrew Gill and Rocco Milano, the founders from On The Rocks Cocktails. In addition to Dr. Dre and Snoop Dogg, investors include Jimmy Iovine, Main Street Advisors, Marc Rowan and Tom Werner.

Dr. Dre and Snoop Dogg announce the launch of ‘Gin & Juice,’ an alcoholic beverage inspired by their iconic 1994 hit song. The duo unveiled four distinct flavors, Apricot, Citrus, Melon, and Passionfruit, in a Tarantino-esque trailer.

The ‘Gin & Juice’ trailer, which premiered on the artists’ social media platforms, features Dr. Dre and Snoop Dogg as gangsters with a Quentin Tarantino’s Pulp Fiction vibe. This cinematic nod to pop culture lends an air of intrigue and excitement to the product launch. The carefully crafted visuals hint at the creative synergy that has long defined the duo’s partnership.

Back At It!!!@bydreandsnoop#ginandjuice pic.twitter.com/sRDw5TcWmf

— Dr. Dre (@drdre) February 10, 2024

 

Dr. Dre and Snoop Dogg are currently working on a new album, ‘Missionary,’ which Snoop says, “Dre’s production game is still on point,  — I’ve learned so much from him during the making of ‘Missionary.’ It’s been an incredible journey, and I can’t wait for our fans to hear what we’ve created.”