Marc Jacobs has tapped multi-platinum, Grammy Award-winning artist Doja Cat to front Staycation, the brand’s new Pre-Fall 2025 campaign, marking the debut of its latest Dual bag collection and featuring an exclusive first preview of Doja Cat’s yet to be released song, “Jealous Type,” from her upcoming album Vie. The campaign was photographed by Stef Mitchell, styled by Sydney Rose Thomas, with video by Christian Breslauer.
The campaign blends music and fashion in a bold expression of summer. “Jealous Type,” a blend of ’80s pop and soul, sets the tone for the visuals. Escapism is brought to everyday life, following Doja Cat through a dreamlike city Staycation—where a construction site becomes the perfect place to catch some sun, and a bus stop transforms into a personal spa – her bold authenticity and playful glamour always on display.
“Being on vacation isn’t about where you go,” says Doja Cat. “It’s about how you show up—whether you’re just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks. It couldn’t be a more perfect stage to preview my new music, where retro glam meets a little soul.”
GRAMMY award-winning global superstar Doja Cat rose to fame after uploading music to SoundCloud as a teen, later signing with Kemosabe/RCA Records and breaking into the mainstream with her viral hit “MOOO!” Her GRAMMY-nominated platinum album Hot Pink featured the #1 smash “Say So,” while 2021’s Planet Her cemented her global status with hits like “Kiss Me More” and “Woman.” With over 33 billion streams, Doja Cat has earned major accolades including 5 AMAs, 5 Billboard Music Awards, and 19 GRAMMY nominations. Named one of TIME100’s Most Influential People of 2023, she followed her platinum-certified album Scarlet with a sold-out North American headline tour and a show-stopping performance at Coachella 2024. Doja Cat’s latest release, Scarlet 2 CLAUDE, dropped in April 2024, with more new music on the way.
