The Detroit Pistons today announced their expanded partnership with multi-platinum artist and Detroit cultural icon Big Sean as the franchise’s Creative Director of Global Experience, deepening the organization’s commitment to creativity, cultural connection and global fan growth. This groundbreaking partnership, announced on World Basketball Day, will continue to bridge basketball, music, fashion and art—rooted in Detroit’s voice, talent and identity while inviting the world to participate in it. Learn more here

Beyond product and design, Big Sean will work closely with the Pistons on future community engagement and global fan development efforts, leveraging his platform and hometown pride to introduce Detroit Basketball to new audiences worldwide. This collaboration represents a core pillar in the Pistons’ broader global fan growth strategy, one that accelerated with the team’s recent international initiative in Mexico City and will continue to expand across borders through cultural partnerships, international events and other fan experiences.

“Big Sean’s influence reaches far beyond music — he’s a global creative visionary who already brings Detroit wherever he goes,” said Alicia Jeffreys, EVP, Chief Marketing Officer for the Detroit Pistons. “As Creative Director of Global Experience he brings authenticity, reach and imagination to the Pistons brand. ‘Creatives Across Continents’ is the next step in introducing Detroit Basketball to the world, and we couldn’t imagine a better partner to lead that vision.”

As part of the expanded partnership and in celebration of World Basketball Day, the Pistons and Big Sean launched “Creatives Across Continents,” a first-of-its-kind global creative initiative that invites designers, artists and cultural tastemakers across the globe to produce original work inspired by Detroit Basketball. Selected participants will receive a creative prompt directly from Big Sean and develop designs for a collaborative retail collection scheduled to launch in 2026. The program will spotlight global creativity while amplifying Detroit’s creative legacy on an international stage.

 

“It’s been an honor to serve the Pistons community, and stepping into this expanded role as Creative Director of Global Experience allows me to do it on an even bigger scale. Detroit has always been rich with talent and culture, and my mission is to keep opening doors and hiring our city’s creatives to shine alongside one of the most iconic franchises in sports. I’m grateful to the Pistons for trusting me to help define what the culture of Detroit Basketball really means,” says Big Sean.

Raised in Detroit, Mich., Big Sean is a multiplatinum hip-hop powerhouse and author. Since releasing his debut album Finally Famous in 2011, he has amassed more than 22 billion streams and 21 multi-platinum, platinum and gold-certified hit singles. With the release of his first book “Go Higher” (Simon and Schuster) and critically acclaimed sixth studio album Better Me Than You (Def Jam Recordings), he continues to deliver as an uncompromising force in hip-hop and culture at the top of his game. Big Sean previously served as the Pistons’ Creative Director of Innovation providing creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community and social responsibility activation, and more. Since joining the organization, Big Sean has collaborated with the Pistons on several occasions and through various brand activations including Pistons’ Don Life practice jerseys, the Pistons’ 2022-23 “St. C’s” Nike NBA City Edition Uniforms, taking part in “Detroit Kickback” to announce the Pistons’ partnership with StockX and most recently, “Big Sean Night” at Little Caesars Arena and “A Night with the Orchestra” at the Detroit Symphony Orchestra this past summer.

The Pistons and Big Sean will unveil additional details of their partnership for projects surrounding NBA All-Star Weekend, 313 Day, further retail collaborations, global creator opportunities and fan engagement initiatives in the coming year.