Def Jam Recordings is marking its 40th anniversary year with the launch of a music-focused FAST channel on Tubi. The channel will feature a rangeof content, from music videos to documentaries and live performances.

The Def Jam channel will be the culmination of a year of anniversary celebrations for the record label. It also marks the first time a major UMG label will program their own television channel directly for fans. It will feature long- and short-form content from various Def Jam artists over the decades, including global superstars such as Mariah Carey, John Legend and DMX, among others.

“FAST channels like these can give artists the ability to reach fans easily and build lasting relationships with audiences. We are excited to partner with such definitive industry leaders, Tubi and Def Jam, to bring this new channel to life,” commented Dan Borrelli, Mercury’s SVP Digital Content & Partnerships.

“Over the last 40 years, Def Jam has consistently led the charge in pioneering new ways for our artists to express their creativity and connect with fans,” said Tunji Balogun, Def Jam Recordings Chairman & CEO. “As we continue to evolve in the music landscape, we are excited to partner with Tubi in an effort to reach new audiences by embracing dynamic, innovative platforms.”

“As we progress in the FAST space of content, it only makes sense to have Def Jam, who continues to be at the forefront of the cultural conversation, spearhead the first-ever music partnership and branded channel with Tubi,” added Charlene Thomas, SVP Marketing & Special Projects, Def Jam Recordings.

In addition to the FAST channel, new music focused AVOD offerings from Mercury Studios will provide Tubi fans the ability to deep dive into their favorite Def Jam moments and artists’ content.