BMG has introduced a new brand identity, marking a significant milestone in its evolution as a global music industry leader. This comprehensive refresh features a refined visual identity and a forward-looking approach aligned with the BMG Next strategy and future direction. At the same time, it honors the company’s heritage as a champion of music creators, embodied in a bold new visual language that reflects both continuity and innovation.
BMG CEO Thomas Coesfeld said: “BMG has been through a significant transformation, and our refreshed brand reflects that journey. From the beginning, we’ve been a forward-thinking music company. Now, we’re building on that foundation with a renewed focus on innovation and creativity. Our vision is to contribute to a world where music makes a lasting impact. By uniting creative intuition with cutting-edge technologies, we empower our clients and partners to achieve long-term success.”
As BMG continues to evolve, its BMG Next strategy is now visually underpinned by a dynamic new symbol and updated color scheme. The symbol brings energy and movement to BMG’s visual identity, reinforcing its role as a modern music company that seamlessly integrates music publishing and recorded music to provide exceptional service to artists and songwriters.
BMG Executive Vice President of Corporate Communications Kristal McKanders Dube said: “While the BMG logo remains the same, our new symbol and brand hero colors reflect the company’s dual commitment to stability and forward-thinking innovation. ‘Midnight,’ a deep emerald-blue, represents parent company Bertelsmann’s enduring commitment to music and BMG’s independent strength. The accent colors—‘Limelight,’ inspired by the iconic stage spotlight, and ‘Platinum,’ along with other metallic tones, pay tribute to the industry’s highest achievements.”
Coesfeld added: “Our new visual identity isn’t just about aesthetics—it’s a statement of intent. At its core, it redefines our ambition and who we are today: we put artists and songwriters at the heart of everything we do. We embrace technology, collaborate with an ecosystem of partners, and stay true to our distinctive approach to artist advocacy. With the implementation of our BMG Next strategy, we have reached a new level in how we deliver for music creators, how we partner with the industry, and how we operate as a whole.”
The refreshed brand identity was developed in collaboration with global brand consultancy Wolff Olins. Wolff Olins Executive Strategy Director Brian Meyers said: “At Wolff Olins, we pride ourselves on creating commercial, cultural, and creative impact. This rebrand positions BMG as the partner that empowers its clients to make transformative, long-term choices, driving growth and innovation in music.”
