BMG Parent Company, Bertelsmann, a leading media, services and education company based in Europe, has partnered with ElevenLabs to use AI in creating new stories and experiences across its brands. This collaboration aims to make production faster and more accessible throughout Bertelsmann’s portfolio.

“With Bertelsmann’s Tech & Data Alliance, and its recently founded AI Hub, we have been at the forefront of applying new technologies across our businesses and building partnerships to accelerate the adoption of GenAI solutions in our businesses. ElevenLabs’ sophisticated AI solutions are cutting-edge, ensuring high quality and multi-language audio experiences,” says Rhys Nölke, Chief Data Officer, Bertelsmann.

ElevenLabs will provide advanced AI tools, including lifelike voice and sound generation, as well as a forthcoming music model, to support production and pre-production. The AI products will help Bertelsmann’s teams streamline, reach wider audiences, enhance employee workflows and test new creative directions.

“Together with Bertelsmann, we want to push what’s possible in storytelling,” says Mati Staniszewski, CEO of ElevenLabs. “Whether it’s crafting richer audio, speeding up production, or making content accessible across languages, our work together is about finding new ways to bring creators and their audiences closer.”

ElevenLabs’ AI dubbing platform plays a key role in this partnership, bringing content to audiences across Europe in their native languages and making stories more accessible.

Currently, 36 companies within the Bertelsmann Group use ElevenLabs’ technology, gaining improved production timelines and broader creative possibilities. The partnership reflects a shared goal: using AI to help creators do what they do best, not to replace them.