The Black Promoters Collective (BPC), the nation’s largest Black-owned live entertainment company, is celebrating a banner first half of 2025, marked by blockbuster tours, industry accolades, and a projected year-end revenue surpassing $100 million.

The Collective’s biggest cultural moment yet arrived with the announcement of The Boy Is Mine Tour—the first-ever co-headlining tour from R&B legends Brandy and Monica. The 24-city arena run, featuring Kelly Rowland, Muni Long, and American Idol winner Jamal Roberts, commemorates the 25th anniversary of their Grammy-winning duet. The announcement went viral, with People calling it “a full-circle moment for the culture.”

“We’re building a movement rooted in authenticity and excellence,” said Shelby Joyner, President of BPC. “The Boy Is Mine is the latest proof of how powerful our culture is when it’s centered, protected, and celebrated.”

The tour caps a series of standout live events produced by BPC this year. In March, Jazz in the Gardens drew over 35,000 attendees and was named one of Newsweek’s “Top 10 U.S. Festivals” and Miami New Times’ “Best Music Festival of 2025.” With performances by Lauryn Hill, New Edition, Toni Braxton, Busta Rhymes, Coco Jones, and YG Marley, the event became a defining celebration of Black music, culture, and economic power. That success paved the way for BPC’s expanded footprint in the festival space through a new partnership with Hampton University and the Hampton Coliseum for the Hampton Jazz and Music Festival, featuring Anthony Hamilton, Keith Sweat, Lucky Daye, and SWV.

“Our expansion into the festival space is a natural evolution of our mission to create unforgettable cultural experiences at scale,” states Gary Guidry, CEO of BPC. “From Jazz in the Gardens to Hampton to the Rock The Bells Festival, we’re building platforms that celebrate Black excellence and drive real economic impact.”

Earlier this year, BPC sparked a nationwide frenzy, uniting musical legends Patti LaBelle, Gladys Knight, Stephanie Mills, and Chaka Khan for The Queens Tour—a cross-generational tribute hailed by Essence as “a living archive of Black greatness.” The tour resumes its second leg on September 19 in Greensboro, NC.

BPC also made significant moves in hip-hop, co-producing a sold-out Hot 97 Summer Jam, with surprise performances by Meek Mill, a tribute to Irv Gotti by Ja Rule and Friends, and headline sets from GloRilla, Gunna, and A Boogie Wit Da Hoodie. At the same time, BPC honored hip-hop’s legacy through its partnership with LL COOL J’s Rock The Bells Festival, proving once again that BPC can hold space for both the pioneers and the present-day chart-toppers, producing cultural moments like the return of Capone-N-Noreaga and the first-ever Uptown Records Reunion.

The BPC has been very intentional in authentic storytelling, transforming concerts and festivals into cultural moments that connect artists’ messages with the communities that love them. The first half of 2025 proves what happens when culture leads: sold-out shows, record-breaking engagement, and a generation of fans who see themselves reflected in it.

“Our marketing approach is rooted in precision and purpose. We’ve demonstrated that when campaigns center on cultural authenticity, they not only drive ticket sales but also foster brand affinity and measurable community impact,” explains Troy Brown, CMO of BPC. “The first half of 2025 is proof that brands who align with culture-forward experiences gain more than impressions; they gain trust.”

Additional standout events include the nostalgia-packed, multi-city sell-out Millennium Tour featuring Bow Wow, Trey Songz, and Omarion, as well as the October Nights: Calling All Lovers tour with October London, Tamar Braxton, and Ro James.

Beyond the stage, BPC continues to lead in influence. The company ranks #39 on Pollstar’s Global Top 100 Promoters list and is the only wholly Black-owned promoter on that list. Billboard has repeatedly featured BPC on its R&B/Hip-Hop Power Players and Live Music Power Players lists, and CEO Gary Guidry has been recognized as one of the top executives shaping the future of live music.

With a team that reflects the community it serves, BPC is redefining the concert experience by curating culturally resonant events that foster unity, legacy, and impact.

With more major announcements expected in the coming months, the Black Promoters Collective is poised to make 2025 its most powerful year to date.