Beats by Dr. Dre has hired Chris Thorne as Chief Marketing Officer, effective immediately.

In his role as CMO, Thorne will report to Beats President Luke Wood and will oversee global marketing efforts to drive customer acquisition, strengthen customer engagement and loyalty and grow sales.

“It’s an exciting time at Beats. With our highest quality product portfolio to date, our team continues to grow rapidly across the globe,” said Wood.

“In his career, Chris has shouldered an extensive roster of brands that amplify his invaluable experience in marketing, business management, brand growth and creative development.

“I’m thrilled we have found a marketing leader who will continue to drive Beats as an industry changemaker and look forward to working closely with him.”

Thorne joins Beats with over 15 years’ marketing and business experience.

He began his executive career as President of CSMG Sports, one of the largest sports representation firms in the country, before becoming Global Vice President of Marketing, Media & Mobile at Electronic Arts (EA).

He then served as Chief Marketing Officer at The Honest Company and was most recently Chief Growth Officer at Forward.

Thorne added: “I admire everything that Beats has accomplished over the past 11 years.

“Beats not only sits at the cross-cultural intersection of music, technology and sports, but it has defined the niche as a category in such a short time.

“The brand continues to dominate cultural conversation, and I’m excited to join the team and contribute to its successes.”