Platinum-selling artist Ace Hood unveils the visuals for “Born Rebel,” a no-holds-barred single off his latest project, ‘S.O.U.L.’ The video captures Ace delivering defiant, braggadocious bars with a Lamborghini as a backdrop, a fitting reflection of his continued ascent as an independent powerhouse. “Shout my lawyer/this shit real/pullin’ me outta that bad deal,” he spits with conviction. “I wanted freedom to build mine/start to see holdin’-me-back signs.” Now at the helm of his own label, Hood Nation Records, Ace holds nothing back, reclaiming control and making every word count.

‘S.O.U.L.’ marks the third and final installment in Ace Hood’s trilogy, following M.I.N.D. and B.O.D.Y., and offers a deeper reflection of his personal evolution and artistic independence. The project blends soulful instrumentation with hard-hitting 808s, creating a dynamic soundscape that underscores both resilience and vulnerability. Standout tracks include “Georgia Lyric,” a raw and emotional tribute to his grandmother and late daughter, and “Live and Learn,” which reflects on lessons drawn from hardship and growth. Additional highlights like “Yes He Is” and “Even After the Rain” explore themes of faith, identity, and healing. “This is the embodiment of my integrated self,” Ace shares. “It’s inspiring and honest, and I’m expressing all the different versions of me.” Produced in collaboration with a global roster of driven creatives, the project emphasizes Ace’s commitment to authenticity, musicality, and telling real human stories. With ‘S.O.U.L.’, Ace continues to build a legacy rooted in hits, intention, and transformation.